Sam has worked in consumer lifestyle PR in both Australia and Europe and is backed by a BA in Communications from the University of Canberra.

Sam's experience primarily lies in the formulation and implementation of PR campaigns with particular strengths in publicity, brand strategy and over account management.

Experience in the fashion lifestyle industry includes the pre-promotion, launch and post-promotion of urban lifestyle hub, Westfield Bondi Junction, working with brands such as Mimco, Bracewell, Wayne Cooper and Rebecca Davies.

And she also loves to ski.